What happened with Andy Dolich?Author: AnnKillion | Filed under: Uncategorized
Haven’t had time today to delve into the departure of Andy Dolich from the 49ers, but – at least on the surface – it looks like bad news.
Dolich joined the 49ers two years ago and brought instant credibility to a really screwed up marketing and public relations entity. Dolich is personable, well-connected. And – more importantly, when it comes to the Yorks and their operation – he’s a man who actually gets things done. His hiring was lauded as extremely smart and was one of the signs in the past couple of years that perhaps the 49ers were turning things around and headed on the right track.
Now he’s out. The word is the 49ers wanted to eliminate that position (odd in an organization that is overloaded with bureaucracy) but it really sounds like they wanted to eliminate Andy. (Though the Press Democrat says he’ll stay on for awhile as an advisor).
Dolich was instrumental in grooming Young Jed to take over as the acting owner, polishing him up for media consumption and helping him to avoid the missteps that doomed his parental units. But Dolich was more than just a mentor. He was an important public voice for the team.
This move will almost certainly come back to the 49ers achilles heel – their inability to get real traction on their new stadium. The fact that Dolich may have viewed the Bay Area landscape with a more realistic eye than the rest of the folks inside 4949 Centennial Blvd. could have been a stumbling block.
But getting the stadium through without a credible presence like Dolich is going to be a heck of a lot tougher. As I said up top, the 49ers marketing and p.r. arms have been largely a Keystone Cops type of operation, without credibility or legitimacy. Now the best thing it had going is gone, for whatever reason.